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A.J. Brown Tackles Self-Help During Playoff

Joe King by Joe King
January 13, 2025
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A.J. Brown reading on the sideline
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NFL wide receiver A.J. Brown is set to start the league’s first book club, after being spotted reading “Inner Excellence” by self-help author Jim Murphy on the sidelines during Sunday’s playoff game against the Packers, sources have confirmed.

Brown, whose passion for personal development seems to rival his football prowess, used the nationally televised game to tease the launch of what he’s calling “First and Ten Chapters.”



The unusual sight of Brown flipping through a self-help book while his teammates prepared for the next play intrigued fans and commentators alike. “It’s about achieving peak performance on and off the field,” Brown explained, encouraging his teammates and fans to delve into books that foster personal growth and mental toughness.

Critics have raised eyebrows at the sight of motivational literature beside the Gatorade, but Brown remains undeterred. “If we can spend hours on physical drills, we can spare some time for mental drills too,” he argued, already planning book discussions that tie into game strategies.

As of press time, several NFL coaches were seen ordering copies of the book, possibly hoping that a little off-field reading might translate into on-field excellence.

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